Tottenham Shop Front Improvements & High Street Regeneration Project

YOU&ME Architecture, London, 2015

 

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West Green Carpets Shutter Artwork © YOU&ME Architecture 

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  • West Green Carpets Shutter Artwork © YOU&ME Architecture    
  • Dobber Pharmacy & Kejetia African Grocers along West Green Road    
  • Dawling Travel and West Green Supermarket new canopy    
  • Partyware designs build on her existing balloon branding and red colour scheme    
  • Gunaydin mural takes cues from the story of Seven Sisters Trees and add greenery to West Green Road    
  • Gunaydin Before & After Photographs    
  • Mirror vinyls to Diamond Clippers Barbers    
  • Diamonds Clippers before & after photos - the original Victorian shopfront proportions are reinstated and     
  • Colourful graphics to Mikuly Foods & Fabrics take inspiration from his fabrics and display an abstracted map of the local area    
  • Abstracted map vinyls to Mikuly windows    
  • Vinyls and mural to Kejetia African Grocers display her windows and food products to animate her boarded up side elevation    
  • Kejetia side elevation, before & after photos    
  • Bucky    
  • A new West Green Road - Shop Local branding was developed by YOU&ME and used to animate a vacant units shutters    
  • GNTC colour banding inspired by the Ghana flag    
  • GNTC design was developed with the shopkeepers who wanted their shop to be based on the Ghana Flag    
  • Tropical Tottenham mural backdrop to new tropical pocket park    
  • Mapping all improved YOU&ME shops on West Green Road     
  • West Green Carpets Elevations and shutter artwork    
  • Mikuly Food & Fabrics with West Green Rd map pattern     
  • Early sketches and design development for Mikuly Food & Fabrics    
  • Celerations Partyware Elevations    
  • Bucky    
  • Signwriting elevations for Imbel Travel and Tropical Park mural    
  • Gunaydin Elevations - tree mural with colour banding references the brick banding above    
  • New Concept works with the shopkeepers black & white branding    
  • Kejetia African Grocers window graphics showcase food products    
  • Kejetia corner view    
  • Shopkeeper engagement flyers     
  • Mapping community workshop - 4m long collaged map of West Green Road     
  • Vacant unit signwriting shutter artwork    
  • Tottenham local resident, Jay-Jay, is excited about the changes to his High Street! West Green Carpet Shop on West Green Road nearing completion!    
  • End of project site walk as part of Open House 2015    
  • New Concept shopfront Detail Elevation    

Shop front refurbishments including reinstating original features, new signage, vinyl graphics, window displays, shutter artworks and flank wall murals

YOU&ME worked with London Borough of Haringey and local independent businesses to improve the appearance of 22 shop fronts along West Green Road and High Road in Tottenham, London.

Jointly funded by the GLA and shop owners, YOU&ME designed and built the project on a tight £72,000 construction budget (averaging £32,000 per shopfront).

The architects worked closely with the owners and the local community to deliver shop designs and artwork murals that take cues from the area's rich history, local narratives and the products on offer.

Kejetia's new window displays food products; Mikuly Foods’ new branding is inspired by African textiles and an abstracted map of the local area; West Green Carpets’ shutter artworks display Persian rug patterns and an artwork on Gunaydin side elevation depicts the story of Seven Sisters trees.

The approach was to implement a series of High Street 'clusters' - strategically located to maximise impact and encourage future investment - focusing on sub-standard shopfronts, key corner units and vacant shutters.

The project took one year from start to finish and was completed in October 2015.

Data

  • Begun: Feb 2015
  • Completed: Oct 2015
  • Floor area: 2,500m2
  • Sector: Retail
  • Total cost: £72,000
  • Funding: Greater London Authority and Local Business owners
  • Tender date: Sep 2014
  • Procurement: JCT Minor Works
  • Address: West Green Road and High Road, Tottenham, London, N17, United Kingdom

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