Present & Correct Shop
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Architecture_for_London-0KBDB8HRSS533T40KBDB8HRSS533T4_01_Architecture-for-London_Present-and-Correct-Shop_Credit_Building-Narratives
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Architecture for London designed and built a new location for Present & Correct within a heritage retail unit in Bloomsbury, featuring bespoke joinery and storage.
The brief called for a demountable interior, allowing the lifespan of the project to extend beyond the lease of the location. A muted palette of maple plywood and ash timber is paired with a tile floor, Vitsœ shelving and new LED lighting throughout. In a nod to the neighbouring British Museum, cabinets are imagined as a series of ‘wunderkammer’ that exhibit the stationery as objects of desire. Present & Correct’s identity is translated through a grid inspired by the ISO 216 A chart, which influences the perception of nearly all the printed images in Europe. This grid traverses the surface of the shop cabinetry. Present and Correct were established in 2009, previously located in Clerkenwell. They stock stationery from 18+ countries, including vintage items they discover on foraging expeditions. They wish to spark a distant memory, make you smile or look at the most mundane in a new, and fonder, light.
Data
- Begun: Mar 2023
- Completed: Jun 2023
- Floor area: 48m2
- Sector: Arts and culture
- Total cost: £50,000
- Funding: Private
- Tender date: Feb 2023
- Procurement: Domestic for minor works
- Address: Present & Correct , 12 Bury Place, London, WC1A 2JL, United Kingdom
Professional Team 
- Architect: Architecture For London
- Client: Present & Correct
- QS: AFL Build
- Main conractor: AFL Build
