IBM Marketing Centre

YRM, Warwick, 1979

 

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The building from the visitors’ car park, with the computer building to the right and the two-storey marketing building to the left. A covered walkway leads to the entrance pavilion, set astride the circulation routes linking the two buildings 

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  • The building from the visitors’ car park, with the computer building to the right and the two-storey marketing building to the left. A covered walkway leads to the entrance pavilion, set astride the circulation routes linking the two buildings    
  • The building elects to ignore the external ambient conditions    
  • Entering the site the building comes into view as the road tops a hillock – an effect that will be more dramatic when the trees mature    
  • The marketing building seen across its lawn with beautiful mature trees. The doors in the façade give access from the canteen to the outside eating area    
  • The entrance seen across the visitors’ car park. The covered way can be seen leading to the entrance between the two blocks    
  • Entrance pavilion to the left, computer building to the right. The glazed corridor between has he module high fascia over the glass but not the curved top member    
  • Staircase leading to first floor of the marketing building    
  • Inside an office area of the marketing building. The fin wall behind the columns dives departments. All enclosed offices are internal, ie without their own external windows    
  • Looking from the computer building to the marketing building. The entrance is placed astride this route, with entrance doors to the left opposite the reception desk on the right of the picture    
  • Secretarial workspace    
  • Site plan    
  • Ground floor plan    
  • First floor plan    
  • Section aa    
  • Construction details; left, through the two-storey marketing building; right, through single-storey link    

Computer services and marketing centre comprising of two adjacent buildings served by a single-storey central link

The scheme is formed by two adjacent buildings adjoined by a single storey link building that serves as the main entrance, astride the connecting circulation spine. Both buildings contrast in construction, with the single storey computer building constructed from a steel frame, while the two-storey marketing centre has a reinforced concrete frame.

Elevational treatments of the buildings are similar, both with a modular panel system of white vitreous steel cladding adopted to satisfy the brief requirement of a flexible skin.

The interiors are modest and conservative with painted plaster walls and painted blockwork, creating a working atmosphere and exemplifying the professional and downplayed nature of the building.

Data

  • Begun: Apr 1976
  • Completed: Jun 1979
  • Sector: Office
  • Address: IBM United Kingdom Limited, Birmingham Road, Warwick, CV34 5JL, United Kingdom

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