Chiltern Street

Maich Swift Architects, London, 2018


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Maich Swift Architects     Download Original

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The design of this flagship store in Mayfair for accessories designer Sophie Hulme draws inspiration from the peculiar domestic atmosphere of boutiques.

The project uses natural materials with subtle variation in pattern, tone and finish. Stained rotary cut Douglas fir panels form a continuous dado around the shop floor and incorporate recesses for the display of products.

The stair uses the same material to give the impression of folded planes like origami.

The patterned floor was made by cutting, staining and re-assembling a standard cork tile to provide a decorative and functional floor finish.

A unique blend of natural clay plaster was used on the upper walls and ceiling with painted stripes applied to animate the surface.

The family of loose furniture pieces and other bespoke items, lighting and signage have been carefully designed to accord with the ethos of the brand and the understanding that interiors of boutiques traditionally reflected the particularity of its proprietor.


  • Begun: Jun 2018
  • Completed: Aug 2018
  • Floor area: 71m2
  • Sector: Retail
  • Total cost: £150,400
  • Funding: Private
  • Tender date: Jan 2018
  • Procurement: JCT Minor Works / Traditional
  • Address: 38 Chiltern St, London, W1U 7QL, United Kingdom