DRI DRI _ SML

Elips Design
London, 2011

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Carlo Carossio     Download Original

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Data

  • Completed: 2011
  • Floor area: 45m2
  • Sector: Retail
  • Total cost: £12,500
  • Address: St Martins Lane Hotel, London, WC2N 4HX, United Kingdom

Professional Team

Dri Dri at SML Pop up shop

The Dri Dri pop-up Italian ice-cream stall aims to transport customers to the The Dri Dri pop-up Italian ice-cream stall aims to transport customers to the Mediterranean from the heart of London’s bustling centre.

The front room of St Martins Lane Hotel, which has housed various creative collaborations including a fashion boutique, photography exhibition and video installation, was converted by Elips Design into an idyllic Italian beach, complete with traditional decking, coloured beach cabins, sun umbrellas, chairs and tables. Gelato is served from a timber ice-cream cart placed in front of beach cabins that divide the space and create a back-of-house area for storage.

The sun umbrellas are wall stickers to create more perspective in a bi-dimensional space.