Craig & Rose at the London Design Fair

studioshaw, London , 2019


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The design of our installation for Craig & Rose at the London Design Fair launched their new colour range for 2020

This year Craig and Rose chose one of the largest spaces in the exhibition hall. To capture this large space and display the colours (mostly intended for the domestic market), our design is conceived as a series of interlocking rooms of a domestic scale which visitors were encouraged to wonder through. This is realised an arrangement of L shaped wall planes, the perimeter outward facing sides of the colour planes are in a simple off-white shade and as the visitor progresses further into the spaces the colours diversify, deepen and intensify.

As a result, visitors experience a changing set of colour combinations, hopefully encouraging visitors to be bolder in their choice of paint colours for home. To reinforce this key idea, punched openings were created in carefully considered locations, allowing two or three colours to be viewed simultaneously. The openings were inspired by Wassily Kandinsky’s Questionaire 'Which colour to which form?, (1922/23).

Architectural bulb lights were surface mounted onto the timber structure and cube stools in matching colours offered visitors a chance to sit, pause and appreciate the colours. The spaces of the installation was arranged either side of a central ‘street’ and we designed bespoke kissing chairs which were placed down the centre of the street for people watching. The installation was designed and constructed using standard timber sizing throughout to maximise the budget and was created to launch Craig & Rose’s new colour range.

Photography by Ed Reve


  • Begun: Sep 2019
  • Completed: Sep 2019
  • Floor area: 60m2
  • Sector: Retail
  • Total cost: £20,000
  • Funding: Private
  • Tender date: Aug 2019
  • Procurement: traditional
  • Address: Trewman Brewery, London , United Kingdom

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