Rehearsal Rooms
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The project comprises two blocks, of 16 and 13 storeys
This high-density, mixed-use development for the private rented sector, in west London, aims to establish a long-term neighbourhood of renters.
The project comprises two blocks, of 16 and 13 storeys, linked by a lower section of four storeys. This configuration allows the building to occupy almost every square foot of the site. While the lower of the two blocks is a simple rectangular box, the taller one reads as three narrow slabs standing on end, which take the building around the corner and provide formal rationale for the three set-backs at its top. There are commercial units at ground level, which will open out onto what has been earmarked by the local authority as a new public square.
With the budget comparatively limited, Newground has focused its attention on maximising the fundamentals of space and light. For example, a window is always visible at the end of a vista from the front door. Doors are often frameless and floor-to-ceiling. In the two-bed flats, the bedrooms are the same size – useful in flat shares. Rather than carpets – unsuited to flats that are rented out – floors are tiled. Balconies are generously sized and, on the eastern tower, run diagonally along the step-outs with no need for those unsatisfactory dividing walls separating which part of the balcony belongs to which flat.
The landscape architect developed a roofscape strategy of accessible, communal, productive and playable terraces alongside biodiverse areas with green and brown roofs. On the first floor, a grid of multi-stem birch trees set within giant flowerpots provides dappled shade to the play and exercise terrace, which is furnished with a ping-pong table, gym equipment and an incidental play set within a patchwork of rubber crumb to create a place to socialise. The fourth-floor outdoor room is a place to relax, an inviting, south-facing terrace for social gathering and interaction. BBQs, food prep tables and communal dining areas create a space for residents to enjoy.
Data
- Begun: Jan 2015
- Completed: Apr 2017
- Sector: Residential
- Total cost: £30.5M
- CO2 Emissions: 5kg/m2/year
- Address: Rehearsal Rooms Apartments, 3 Victoria Rd, London, W3 6HU, United Kingdom
Professional Team 
- Architect: Newground Architects
- Client: HUB (developer), M&G Real Estate (end-user)
- Structural engineer: Price & Myers (design), Manhire Associates (delivery)
- Quantity surveyor: Faithful+Gould
- M&E consultant: Scotch Partners (MEP, design), Beechfield (MEP, delivery)
- Planning consultant: Savills
- Energy Consultant: Scotch Partners
- Acoustic consultant: Adnitt Acoustics
- CDM co-ordinator : David M Eagle
- Approved building inspector : Bureau Veritas
- Main contractor: Henry Construction
- CAD software used: Autodesk Revit