Midland Hotel
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The east concave side facing the forecourt
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Forty-bedroom art deco hotel on the seafront at Morecambe
In 1932, the London, Midland and Scottish Railway bought land from Morecambe Corporation to build the new 40-bedroom Midland Hotel. Designed by architect Oliver Hall in the Streamline Modern style, the hotel rises from the sea 'like a great white ship'.
The general layout of the hotel has the main entrance and service portions on the concave side, enclosing the forecourt and facing the station, while the reception and guest rooms are on the convex side, overlooking the sea. The exterior is of glistening white rendering, composed of white cement and carborundum. All the soffits, undersides and projecting ledges are glazed blue green.
This effect of mirroring the sea is present in all areas of the hotel. The hall floor is laid with polished white cement terrazzo with strips of silver glass mosaic, resembling the ripples of the sea. A great circular staircase rises up from the hall past the private rooms and up to the roof where there is a solarium.
All furniture, fittings, lighting and decorations were designed by the architect.
Data
- Begun: 1932
- Completed: Jul 1933
- Sector: Hotel
- Address: The Midland Hotel , Marine Road West, Morecambe, LA4 4BU, United Kingdom
Professional Team 
- Architect: Oliver Hill
- Client: London Midland and Scottish Railway