Simar Furniture Showroom

OmniDe transformed it into a refined showroom for a prestigious Italian brand with a minimalist aesthetic. The design concept focuses on creating a pure white interior box, where bespoke joinery becomes the defining feature of the space. To enhance the overall aesthetic, OmniDe secured planning permission for the works, including the replacement of the deteriorating shopfront, improving the entrance and ensuring harmony with the building’s architecture above and the surrounding shopfronts along Cleveland Street. A distinctive green wall marks the entrance, while a curved bespoke shelving unit leads visitors through the showroom toward a stunning rooflight at the rear of the ground floor, filling the space with natural light. The ground floor serves as the primary retail space, elegantly showcasing the brand’s curated collections. A frameless glass balustrade enhances the existing staircase, leading to the basement, which offers additional display and meeting areas while maintaining the showroom’s open and refined atmosphere. The space seamlessly integrates custom joinery, balancing aesthetics and functionality. OmniDe’s role extended beyond the interior design and finishes, overseeing the entire construction process to ensure the project was executed with precision and attention to detail. Managing every stage, even with a limited budget, OmniDe ensured the project was completed on time within a three-month period, maintaining quality control and aligning with the original vision. With a deep understanding of the client’s intentions, OmniDe crafted every detail, from materiality to spatial composition, creating a carefully curated interior where function and elegance coexist, reinforcing the brand’s identity within the space.