Mooi Store

West Architecture, West Architecture, London, 2011


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Edmund Sumner (website)     Download Original

  • Basement plan    
  • Ground floor plan    
  • Section A-A    
  • Section B-B    
  • Display sheet    
  • Detailed elevation    
  • Display detail    

Women's clothing store.

Mooi (meaning ‘beautiful’ in Dutch) is a new clothing store in Kensington London, offering luxury women’s clothing and accessories from brands including Clements Ribeiro, Tsumori Chisato and Megan Park. The challenge was to create 100m2 of suitable retail environment around the fabric of the inherited shell and services. All from an extremely tight budget which included all lighting plus 40m2 of Back of House.

We developed a series of delicately detailed display objects which act as a counterpoint to the existing materials whilst focusing the customers’ attention on grouped pieces. The timber floor unites the various wall materials at low level whilst the display cases with glass niches form a datum above which there is a less controlled space where fair faced surfaces and services are revealed. Other objects are displayed within freestanding bespoke cabinets and on simple individual plinths.

The dark brown of the glass linings used in the niches accentuates the displayed jewelery and is carried through into Mooi’s visual identity.


  • Begun: Feb 2011
  • Completed: May 2011
  • Floor area: 140m2
  • Sector: Retail
  • Total cost: £45,000
  • Funding: Private
  • Tender date: Dec 2010
  • Procurement: JCT Minor Works
  • Address: 12 Abingdon Road, Kensington, London, W8 6AF, United Kingdom

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