Foldaway Bookshop

Campaign , London, 2010


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Paul Greenleaf (website)     Download Original

  • Foldaway Bookshop plan - annotated    
  • Concept sketch Foldaway Bookshop    
  • Foldaway Bookshop Interior visualisation    

Temporary cardboard structure created as a specialist architecture bookshop for RIBA Bookshops for the London Festival of Architecture 2010

The bookshop was designed in three weeks and constructed within three days from 58 sheets of cardboard.

With a bespoke interior, the walls, shelving and sales counter of Foldaway Bookshop are constructed entirely from cardboard, and were recycled following the end of the London Festival of Architecture 2010.

Inspired by the open pages of a book, sheets of cardboard 4.7m x 2.17m and 10mm thick are folded and pleated to concertina along all four interior walls. Lengths of cardboard inserted horizontally create sturdy shelving to house a variety of publications.

An expanse of cardboard on the rear wall created an unconventional and effective backdrop for projections. Giant paperclips and post-it notes attempt to create the sense of a giant book.


  • Completed: Jun 2010
  • Sector: Retail
  • Total cost: £5,000
  • Address: The Hub, Heddon Street, Mayfair, London, W1B 4BX, United Kingdom

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