Dr. Martens Pop-up store, Old Spitalfield Market
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The pared-down approach to the interior mirrors the brand values
Hufton & Crow (website) Download Original
Interior fit-out for shoe brand Dr Martens in London’s East end. The brand’s trademark yellow is vigorously expressed throughout the space
Inspired by the brand's heritage and attitude that catapulted it from a working-class boot to a counter-cultural icon, the store has been designed with a no frills aesthetic using inexpensive industrial materials, readily available and quick to assemble.
Off-the-shelf industrial fittings are combined with customized elements to create a shop more akin to a warehouse stockroom. Footwear on display on the back wall is illuminated with yellow and white fluorescent lighting and an 18 x 3.5m heavy-duty bright yellow PVC curtain divides the shop floor.
The warehouse vernacular also includes Gypframe metal wall systems for display, construction site lamps to light merchandise and loading palettes that are stacked or shrink-wrapped to form impromptu display units and a cash desk.
Salvaged furniture and objects are also shrink-wrapped and can be found dotted throughout the store. In-store and exterior signage has been stenciled with spray paint to the store’s glass facades, concrete flooring and shrink-wrapped objects.
Data
- Begun: Aug 2009
- Completed: 2009
- Floor area: 180m2
- Sector: Retail
- Total cost: £15,000
- Funding: Private
- Procurement: Private
- Address: Old Spitalfields Market, London, E1 6BG , United Kingdom
Tags 
Brand, Display, Dr Martens, Fashion, Glass facade, Interior, Interior design, London, London Borough of Tower Hamlets, Market, Pop-up, Shop, Small Projects, Spitalfields
Materials
Concrete, Concrete flooring, Gypframe, Metal cladding, Metal wall, PVC
Professional Team
- Architect: Campaign
- Project architect: Campaign
- Client: Dr. Martens
- Art Direction: Fresh
- Main contractor: Triplar
- Photography: Hufton & Crow
Suppliers
- Shrink wrapping: Marine Shrink Wrapping
- PVC curtains: Munsch & Co
- Shelving: Gypframe
- Shelving: Ese Direct
- Lighting : Sitebox
