Fred Perry Reception Area

Buckley Gray Yeoman
Covent Garden, London, 2009

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Sculptural piece made from 400 sheets of plywood, forms the reception desk, seating area and signage  

Buckley Gray Yeoman     Download Original

  • Sculptural piece made from 400 sheets of plywood, forms the reception desk, seating area and signage     
  • Floor to ceiling glazing opens reception area on to the street    
  • Reception area at Fred Perry headquaters, Covent Garden    
  • Reception area at Fred Perry headquaters, Covent Garden    
  • Reception area at Fred Perry headquaters, Covent Garden    
  • Reception area at Fred Perry headquaters, Covent Garden    
  • Reception area at Fred Perry headquaters, Covent Garden    
  • Facade    
  • Section    
  • Sketchbook    

Data

  • Begun: Jul 2009
  • Completed: 2009
  • Floor area: 40m2
  • Sector: Office
  • Total cost: £52,000
  • Funding: Private
  • Procurement: Traditional
  • Address: 14 James Street, Covent Garden, London, WC2E 8BU, United Kingdom

Professional Team

Refurbishment and fit-out to the headquarters office building of Fred Perry Ltd

The architects were asked by Fred Perry Ltd to fit out their new office building. Situated directly opposite Covent Garden Station, the buildings prominent location reflects the growing stature of the brand.

The Design centres around a minimal 'white box' gallery theme to house a single feature element embodying the heritage and aspirations of the brand.

This feature piece is a stand-alone sculptural form which accommodates the reception desk, seating area and external signage. Built from 400 varying sheets of birch-plywood, it spans the length of the reception area and creates a connection between James Street (signage) the visitor (seating) and Fred Perry office (reception desk).

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